vision
River & Wren Boutique Markets The Market Manager

My Vision for River & Wren

I’m one of those people who have all kinds of crazy ideas swirling around in my head and some time ago I realised that these ideas were my vision for River & Wren.

I’ve been holding back on actioning any of the ideas while I established River & Wren as a “must visit” market of high quality on-trend handmade, homemade and homegrown.  I needed to establish the market as a success to be able to use the market as a catalyst for my other related ideas.

With market visitor numbers exceeding all expectations and an unprecedented number of applications from artisans from all over the region and beyond, I’ve achieved my goal of creating a market that can compete with the amazing capital city markets that I love so much.

I get such a thrill watching our market visitors come through our doors and knowing that they are not only local lovers of handmade but people who travel many hours from all over the region to attend River & Wren.  I even know that people from Canberra, Melbourne and Sydney travel to our region specifically to come to River & Wren or plan a trip to Wagga around the date of our market!

Having created River & Wren from a market of 50 stall holders to a market of at least 110 stall holders at each market and having a reputation of being “the best” country handmade market around,  I’m beyond proud of my little market!

I was super excited to recently read the following review on the market’s TripAdvisor page:

“I am a huge fan of Sydney markets and was craving something similar and this (River & Wren) exceeded my expectations ten fold! Such amazing talent in this community and so proud to support it. It inspired me to take up some new hobbies!
Sent the event to everyone I know for next time!”

Lauren M

Lauren made my day!  And along with attending an event last week with the queen of disruption, Lisa Messenger, my head is spinning with possibilities.

If River & Wren has proven one thing (though I personally think it has proven far more than one!) it is that our community is filled with some incredibly talented people.  Actually the second thing that it has proven is that our community love and appreciate all things handmade and homegrown.

Having created such a vibrant handmade community it’s time to build on that community.

My vision you ask?  Wouldn’t it be amazing to be able to use the success of River & Wren to establish Wagga and the Riverina as the hub of country handmade.  As the go-to destination for all things country handmade.

Wouldn’t that be fabulous for our region!!  Not only for our talented artisans but for the wider community as a whole.

I’ll just put this ‘out there’ for the moment.

But watch this space.

What do you think?

Comments (20)

  • YES! River and Wren is already a wonderful success thanks to your drive, vision and passion. It has given both the producers and purchasers an amazing opportunity to be inspired by all things handmade and homegrown. It would be great if Wagga was recognised for this.

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    • Thanks Sandra. It would be fabulous, wouldn’t it!!

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  • For sure! It’d be awesome Jenny!

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    • Then let’s make it happen!!

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  • Ooh yes. Definitely watching this space. What you have achieved for River and Wren is incredible. You are incredibly talented. I look forward to seeing your next venture.
    Rachel Moon

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    • Ohh aren’t you sweet. Thank you Rachel. But being surrounded such talented creators makes my job easy!

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  • Fantastic idea!!!! Love to be part of!!! Love the River & Wren community & being surrounded by like minded creators!!!

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    • Thanks Eileen. I think it’s a fantastic idea as well! Fabulous for our region I think. We do have a lovely handmade community don’t we!

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  • YES! This was so inspiring to read Jennie. We are truly excited to be part of your upcoming market. There are lots of markets popping up here there and everywhere, but its so refreshing to discover a curated, event market in regional Australia. Customers will travel to an event market and make a weekend of it, creators will travel and support well run markets. From here anything is possible.

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    • Thank you so much Mel for calling River & Wren an ‘event market’! That is exactly how I plan the market – as an event. And I am working to have River & Wren recognised as an event! I may borrow your ‘event market’ term if you don’t mind!

      And thank you for your kind words. I’m always thrilled to hear of visitors travelling long distances to visit our market and it’s so exciting to discover artisans who bring new and exciting products to our market – such as yourself. I’m looking forward to you and your beautiful handmade toys joining our Winter Market. I’m sure they will be popular.

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  • Can’t wait to hear your new ideas. The River and Wren market is a fabulous place to shop and sell and definitely on a par and often a much better experience.

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    • Thank you for your kind words Lia. I do work hard to make River & Wren a unique experience for both our artisans and our visitors. I’m glad you enjoy your time with us.

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  • I think it’s a great idea. Are you thinking of like a “Handmade” show, once a year, over a weekend, that would include lectures or classes given by the artisans/stallholders?

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    • Thank you Jacquie. I’m thinking lots of fabulously exciting ideas! But my lips are sealed for the moment. Watch this space!

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  • Dreams do come true, keep believing and stearing that ship in the profesional way you have and it will happen x

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    • Oh thank you Jane! That’s very kind of you. River & Wren has taken me on such adventures and it thrills me to know that the market is helping local and regional artisans reach for their own dreams!

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  • Jennie,

    This is exciting and I need to do something more so I can participate more then twice a year.

    Looking forward to seeing the future for River & Wren.

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    • Thanks Dianne. Yes, I’m sure you could create all manner of beautiful creations!! I think you’ve found your creative awesomeness but would welcome you more than twice a year!!

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  • A great vision and one I hope to be a part of soon. Really impressed with the standard of workmanship and talent in our community. Well done for all the work you have done to make this happen!

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    • Thanks Roley. I love our little handmade community and the unexpected talents that keep “showing up”!

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